Trackunit is a leading operating platform specializing in off-road telematics and fleet management, providing innovative solutions for the construction industry. Their software platform orchestrates data and infrastructure to connect assets, people, and processes, ultimately aiming to eliminate downtime and increase productivity in construction operations.
Key Milestones and Results
- Technical SEO Enhancements: We addressed critical issues affecting site performance.
- Internal Linking Changes: We improved the website’s structure for better user experience and search engine crawling.
- Outreach and Link Acquisition: We secured high-quality backlinks from reputable sources, boosting the site’s authority.
Trackunit approached Build Media Group hoping to significantly increase its online visibility and search traffic. The construction industry is competitive and the fleet management sector is expanding quickly. Hence, Trackunit needed a robust SEO strategy to stand out in search engine results and attract more qualified traffic.
Build Media Group devised a comprehensive SEO strategy to optimize the website for Google’s modern search quality algorithms. The strategy encompassed several key components:
Technical SEO Audits
We conducted multiple technical SEO audits to identify and rectify issues affecting the website’s search engine performance. This involved addressing issues related to website structure, page speed, mobile-friendliness, and other technical aspects that impact search rankings.
Internal Linking Optimization
We implemented four rounds of internal linking changes to enhance the website’s structure and improve the flow of link equity. Strategic internal linking is crucial for search engine optimization; it helps search engines understand the hierarchy and relationships between different pages on the website.
Outreach and Link Acquisition Campaign
Launched an active outreach and link acquisition campaign to increase Trackunit’s overall authority in the eyes of search engines. This involved reaching out to relevant industry influencers, securing guest posts on authoritative websites, and earning high-quality backlinks to improve the website’s credibility.
Implementation and Results
The SEO campaign showed significant results in just the second month. The combined efforts of technical SEO improvements, internal linking optimization, and the link acquisition campaign contributed to a remarkable 214.1% growth in search traffic within the first six months.
Build Media Group’s SEO campaign consistently produced positive month-over-month growth, demonstrating the long-term effectiveness of the implemented strategies.
The combination of technical optimizations and off-page SEO efforts contributed to Trackunit’s increased visibility in search engine results.
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