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4 Reasons Why Your Business’ Google Rankings Are Fluctuating

We understand how frustrating and confusing it can be when your business’s Google rankings fluctuate. Many factors contribute to this volatility, from algorithm changes to site modifications, and understanding them is the key to maintaining a steady online presence. 

In this blog post, we delve into why your website’s SEO rankings might be on a see-saw and what you can do to stabilize them. Armed with this knowledge, you’ll be able to navigate the dynamic landscape of search engine rankings.

Why Do Google Rankings Fluctuate? – An In-Depth Guide for Home Service Business Owners

Here are some common reasons why your business’ Google rankings may be fluctuating:

  1. Search Engine Algorithms: Google’s search engine algorithms constantly change to deliver the most relevant results to users. These updates can cause your site’s rankings to fluctuate if your content and SEO strategies are not aligned with the current algorithms. Staying updated about these changes and tailoring your SEO efforts accordingly is crucial to maintaining a stable online presence.
  2. On-Page SEO: On-page SEO refers to optimization strategies implemented on your website, such as keyword optimization, meta descriptions, and title tags. A misalignment in these aspects can lead to fluctuations in your rankings. Regular audits and improvements in your on-page SEO can help stabilize your position in the search engine results.
  3. Backlink Profile: The strength and quality of your backlinks heavily influence your Google rankings. If a site that links to yours loses credibility or goes down, it can negatively impact your ranking. Similarly, gaining high-quality backlinks can boost your ranking. Monitoring your backlink profile regularly and striving for high-quality, relevant links is essential.
  4. Technical SEO Issues: Factors like site speed, mobile responsiveness, and website architecture fall under technical SEO. Any glitches or issues in these areas can lead to a drop in your rankings. Regularly running technical SEO audits and resolving issues can help maintain your Google ranking stability.

Remember, the world of SEO is continually evolving. Staying ahead means adapting to changes and optimizing your website or web page. If this seems overwhelming, connect with the experts at Build Media Group to explore how we can help.

4 Tips for Managing Your Business’ Google Rankings Like a Pro

Here are some tried-and-true tips for managing Google rankings:

  1. Create Authoritative Content: Strive to become a trusted source in your industry by creating authoritative and reliable content. Google rewards well-researched, high-quality content that provides value to your target audience. Ensure your content aligns with your targeted keywords and addresses your audience’s needs and queries.
  2. Improve User Experience (UX): Google considers user experience as a significant factor in its rankings. Ensure your website is easy to navigate, mobile-friendly, and has a fast loading speed. Sites that provide a smooth, enjoyable experience tend to rank higher in the search results.
  3. Competitor Analysis: Keep a close eye on what your competitors are doing. Analyze their SEO strategies, the keywords they target, and the quality of their backlinks. This data can help you identify opportunities to outperform them and optimize your strategy.
  4. Leverage SERP Features: SERP features such as featured snippets, local packs, and knowledge panels can significantly enhance your visibility on Google. Optimize your content for these features by using structured data, targeting answer boxes, and ensuring your business’s Google My Business profile is fully completed and up-to-date.

Maintaining your Google rankings is an ongoing process that requires consistent effort and attention. If you want to up your SEO game, contact us at Build Media Group. Our team of experts is ready to help you stabilize your Google rankings and improve your online visibility.

Should You Manage Your Google Rankings In-House or Hire a Digital Marketing Agency?

Managing Google rankings in-house can be challenging, particularly for home service businesses. This is due to the complex nature of SEO, which requires specialized knowledge and continuous monitoring. A digital marketing agency can provide a comprehensive approach that stabilizes your ranking and implements effective strategies for future improvement.

Here are a few key reasons why partnering with a digital marketing agency can be beneficial:

  1. Expert Knowledge: Agencies have a deep understanding of Google’s ranking factors and how to optimize for them. They stay abreast of the latest algorithm updates and adjust your SEO strategies accordingly.
  2. Time and Resource Efficiency: SEO is an ongoing process that requires constant attention and effort. By outsourcing, your team can focus on core brand functions while the agency handles your online visibility.
  3. Competitive Edge: With their extensive knowledge of SEO techniques and trends, digital marketing agencies can give you a competitive advantage. They can analyze your competitors’ strategies and help you outperform them.
  4. Access to Advanced Tools: Agencies have access to advanced SEO tools and software. These innovative tools provide valuable insights that can drive your SEO strategy and enhance your ranking performance.
  5. Regular Monitoring and Reporting: Agencies provide regular reports on your SEO performance, allowing you to track and measure the effectiveness of your strategies.

While managing Google rankings in-house is an option, it may not be the most effective solution for home service businesses. Hiring a digital marketing agency like Build Media Group can provide a more strategic and efficient approach, leading to improved Google rankings and increased online visibility


In this digital age, maintaining and enhancing Google rankings is vital to the success of home service businesses. Harnessing the power of SEO can help stabilize your online presence, improve visibility, and drive traffic to your website. 

However, SEO is complex and demands continuous tweaking, tracking, and adaptation, making it a challenging task for businesses to manage in-house. This is where a digital marketing agency like Build Media Group comes into play. 

With our expert knowledge, access to advanced tools, and strategic approach, we can help maximize your online potential. Our team is ready to monitor, report, and adjust your SEO strategies, giving your business the competitive edge it needs to thrive in the online world. 

Are you interested in learning more about how we can elevate your online presence? Contact us today to explore the potential of a partnership with Build Media Group.