Anderson Air: Leads & Revenue
Client Situation
Anderson Air, a leading HVAC service provider, has shown significant growth over the past two years. This case study compares the marketing performance metrics from June 2022 to June 2024, highlighting the remarkable improvements in leads, sold jobs, revenue, and return on ad spend (ROAS) across various marketing channels.
Results
- Overall Growth: Anderson Air’s overall marketing performance saw a substantial improvement from June 2022 to June 2024. The company experienced a 159% increase in leads, a 277% increase in sold jobs, and a 565% increase in revenue. The return on ad spend also improved by 67%, indicating more efficient use of marketing budgets.
- SEO Channel: The SEO channel remained a strong performer, with an 81% increase in leads and a 77% increase in sold jobs. Revenue from SEO nearly quintupled, with a 375% increase, and the return on ad spend more than doubled, showcasing the channel’s enhanced effectiveness in driving high-value customers.
- Google LSA Channel: This channel saw the most dramatic growth. Leads increased by 1833%, sold jobs by 1850%, and revenue by an astounding 5284%. The return on ad spend increased by 187%, demonstrating that the investment in Google LSA significantly boosted Anderson Air’s visibility and customer acquisition.
- Google Ads Channel: The Google Ads channel also exhibited remarkable growth, with a 419% increase in leads, a 3600% increase in sold jobs, and a staggering 21485% increase in revenue. The return on ad spend improved by 564%, indicating a highly successful optimization of paid search efforts.
Overview of Marketing Performance
June 2022 vs. June 2024 – All Marketing Channels
Metric | June 2022 | June 2024 | % Change |
Leads | 368 | 954 | +159% |
Sold Jobs | 86 | 324 | +277% |
Revenue | $121,380 | $807,222 | +565% |
Return on Ad Spend | 16.8 | 28 | +67% |
June 2022 vs. June 2024 – SEO Channel
Metric | June 2022 | June 2024 | % Change |
Leads | 323 | 586 | +81% |
Sold Jobs | 86 | 152 | +77% |
Revenue | $89,070 | $422,740 | +375% |
Return on Ad Spend | 17 | 38 | +124% |
June 2022 vs. June 2024 – Google LSA Channel
Metric | June 2022 | June 2024 | % Change |
Leads | 9 | 174 | +1833% |
Sold Jobs | 2 | 39 | +1850% |
Revenue | $1,066 | $57,400 | +5284% |
Return on Ad Spend | 3.1 | 8.9 | +187% |
June 2022 vs. June 2024 – Google Ads Channel
Metric | June 2022 | June 2024 | % Change |
Leads | 57 | 296 | +419% |
Sold Jobs | 3 | 111 | +3600% |
Revenue | $1,368 | $294,360 | +21485% |
Return on Ad Spend | 1.64 | 10.9 | +564% |
Conclusion
Anderson Air’s strategic enhancements in marketing over the two-year period have yielded impressive results across all key metrics. The significant improvements in leads, sold jobs, revenue, and return on ad spend across various channels highlight the company’s effective marketing strategies and execution. These results demonstrate Anderson Air’s successful adaptation to market demands and its ability to leverage digital marketing channels to drive substantial business growth.
With continued focus and optimization, Anderson Air is well-positioned to maintain its growth trajectory and further enhance its market presence in the HVAC industry.
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