About The Business
Paradise Developments is one of the leading home builders in the Greater Toronto Area, Canada. They have been specializing in building new homes and communities for more than 45 years now. Having built over 13,000 homes, Paradise Developments became a winner of the OHBA (Ontario Home Builders Association) People’s Choice Award in 2019. We’ve been working with Paradise Developments since January 2020 helping them in establishing their digital presence.
What We Achieved
We’re going to summarize and feature some of the most significant metrics that we were able to improve, as well as several other secondary metrics. We were able to accomplish these results over a 6-months period, between January and June 2020.
- Over the course of 6 months, we increased Paradise Developments’ organic traffic by 601%. The increase in organic traffic is a result of the significant increase in keyword rankings and the overall increase in number of keywords ranking.
- We have grown our local SEO numbers significantly through Paradise Developments GMB listing. Total actions taken on Paradise Developments GMB listing improved 549%, as well as total searches went up 388%.
- While we were working with Paradise Developments and helping them with their digital presence, they were able to grow their lead numbers that come through their website by 4575%.
What Did We Do?
The first thing that we implemented when we started working with Paradise Developments was automating their marketing processes by bringing our tools and methodologies. We optimized existing pages and created new pages for cities where Paradise Developments has been developing new communities, set up proper conversion tracking for all the important metrics, etc. In addition to implementing our tools and processes, we ran our standard campaigns for each online marketing channel. Below you can see some of our online marketing activities we saw success with.
Search Engine Optimization (SEO)
At the beginning of our SEO campaign we conducted thorough keyword research and competitor analysis in order to identify city-specific keyword opportunities. In other words, the initial keyword research was based on the cities where Paradise Developments has projects in. Taking into account that SEO was never done on the website before and this niche is quite competitive as there are also a lot of large-scale real estate websites that are in the similar niche, we were very specific when choosing every single keyword. We didn’t want to roll out our SEO campaign trying to rank for any general keywords because it would not bring any prominent results. With a very focused keyword strategy laid out, we reoptimized the majority of the existing pages on the website and created new pages for each city where Paradise Developments has communities in.
In order to support the keyword ranking efforts we have also been running campaigns to attract natural links from other local businesses and industry relevant websites.
Though SEO campaigns typically take 4-6 months to start bringing noticeable results, we already could see a gradual traffic increase starting from the second month. Then once all of our SEO campaign activities started to generate results, we have seen an increase in organic traffic of 601% in only 6 months.
Furthermore, by means of producing high-quality content and combining it with regular on-page and off-page SEO efforts, we were able to grow our keyword base numbers by 35%. As of the beginning of July 2020, Paradise Developments is now ranking in the top 3 positions in google.ca for 398 keywords and has a total of 671 keywords ranking on the first page of Google. Paradise Developments’ website additionally ranks for 3754 keywords in Google as of the beginning of July 2020.
We optimized Paradise Developments’s profile on Google My Business page. As a result of our optimization efforts we increased the total actions (this includes phone calls from the listing, requests for direction to the office and direct visits to the website) taken on our GMB listing by 549% over the course of 6 months. Total views improved by 248% and total searches by 388% since January.
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