GMB Strategy for Home Service Companies
GMB (Google My Business) Services are pivotal for construction and home service companies for several reasons.
Firstly, they serve as a critical informational hub that connects these businesses with potential customers searching online for related services. A well-optimized GMB profile includes vital information such as services offered, business hours, and contact information, making it easier for potential customers to make informed decisions.
Secondly, customer engagement is significantly enhanced through GMB’s features, such as reviews, questions and answers, and the ability to post updates and offers. This direct line of communication helps garner trust and credibility, which are critical factors in a customer’s decision-making process.
Lastly, integrating GMB with a company’s website drives more traffic and supports SEO efforts, improving the website’s visibility in local search results. For home service companies aiming to stand out in a competitive market, effective use of GMB services is beneficial and essential.
Creating a well-optimized GMB strategy requires time, effort, and experience. When you team up with Build Media Group, we can help you create and optimize a seamless GMB profile, allowing your construction or home service company to generate more leads than ever.
We meticulously select and geo-tag key images from your portfolio, ensuring your work is showcased right where it matters.
By leveraging cutting-edge APIs, we integrate sophisticated mapping and data tools onto your digital platforms, enriching user engagement and accuracy.
From crafting irresistibly clickable title tags and meta descriptions to refining your URL structure and optimizing image alt texts, we cover every detail to ensure your website ranks prominently in local searches.
Our content strategy is designed to resonate with your local audience, incorporating local keywords, FAQs, and blog posts that speak directly to the community’s needs.
We implement detailed Local Business Schema to enhance your search engine representation, making your business information clear and concise.
We ensure a robust connection between your website and your Google Business Profile for consistent and accurate business information.
Our team conducts regular audits to guarantee the consistency of your Name, Address, and Phone number across all platforms, maintaining the integrity of your brand.
| GMB Package | Starter | Pro | Advanced | ||||||
|---|---|---|---|---|---|---|---|---|---|
|
Monthly Retainer |
$2500 |
$3500 |
$4500 |
||||||
|
Monthly Posts/Pictures |
✓ |
✓ |
✓ |
||||||
|
Google Business Profile Optimization |
✓ |
✓ |
✓ |
||||||
|
Local Citations |
✓ |
✓ |
✓ |
||||||
|
Total annual high quality local links |
5+ |
10+ |
10+ |
||||||
|
Review Requests Setup |
✓ |
✓ |
✓ |
||||||
|
Monthly Brand Mentions |
20+ |
40+ |
40+ |
||||||
|
Local Service Pages & Menu Optimization |
✓ |
✓ |
✓ |
||||||
|
Reclassification w/ Monthly Insights & Analysis |
First 3 Months |
✓ |
✓ |
||||||
|
Review Replies Managmement (30 day onboarding and training period) |
– |
– |
✓ |
||||||
|
Additional Locations |
$1,000 |
$1,250 |
$1,500 |
||||||
Setting up your business on Google My Business is pivotal in enhancing your online presence and ensuring your business is represented on Google Maps, search, and other Google services. Here’s a step-by-step guide to get you started:
Begin by visiting Google My Business and sign in with your standard Google account. If you do not have a Google account, you’ll need to create one.
Click on “Manage now” and enter the name of your business. If this option doesn’t appear in the menu, click on “Add your business to Google”.
Select the category that best fits your business. This is pivotal for Google in classifying your business and helping it appear for relevant searches.
If your business has a physical location that potential customers can visit, select “Yes” and add your address. This information will help your business appear in local searches and Google Maps. Place the pin accurately on the map for your specific location.
If your business serves customers outside your immediate location, you can list those areas to help local customers find you.
Include all essential contact information—your business phone number and website. These details are critical for customers to reach you.
Google will ask you to verify your business in order to manage your business information on Google Maps, Search, and other Google properties. Verification can typically be done via video call or mail.
To optimize your GMB profile, you’ll need to include the following information and details:
- Product or service: List and describe the products/services you offer, including photos and prices.
- Relevance: Ensure your business description, products, and services are relevant to your listed category and search terms.
- Web Page: Connect your business website to your GMB profile. This will drive additional traffic to your website and provide more information to potential customers.
- Photos and Visuals: Upload high-quality images of your business, the services or products, and the team. Geo-tagging your images can also improve local search visibility.
Once you’ve filled in all the necessary information, review your business’s listing to ensure accuracy and completeness. Then, submit your listing. Once verified, your business information will start appearing across Google services.
By carefully following these steps and ensuring that your information is detailed, accurate, and reflects your business’s character, you’ll set a solid foundation on Google My Business. This is an essential tool for improving your business’s local SEO, enhancing visibility in local searches, and providing potential customers with the information they need to engage with your business.
Explore why hundreds of companies in the home services industry trust Build Media Group to grow their business.
