eWOM Marketing: What Is It & How Does It Work?

Word of mouth has always been one of the most powerful marketing forces for any business. But in today’s digitally connected world, electronic word of mouth (eWOM) has taken marketing to whole new levels. With just a few clicks or taps, customers can now share their opinions, experiences, and recommendations about brands and products on the internet with vast online audiences.

As a business owner, harnessing the power of eWOM is crucial for gaining new customers, building trust and credibility, and increasing sales. Yet navigating this new landscape can feel daunting. 

In this article, for your learning, we’ll break down exactly what eWOM is, why it matters, and provide some easy strategies you can start implementing today to increase brand awareness and maximize the marketing impact of positive customer feedback online.

By understanding this information, you can turbocharge your business growth without big ad budgets. Let’s get started!

What is eWOM?

eWOM stands for electronic word of mouth, and as a concept, it refers to the sharing of a consumer opinion, recommendations, and experiences about products or services through digital channels such as social media posts and videos, review sites, an internet forum, and blogs.

It’s essentially an online version of traditional word of mouth marketing, with the use of modern technology and telecommunications for viral marketing being the distinguishing factor.

The power of eWOM lies in its ability to reach a wide audience instantly, making it a highly effective form of social proof. This means that people are more likely to trust and act on recommendations from their peers rather than traditional forms of advertising.

Why does eWOM matter?

eWOM has become increasingly important in the marketing landscape for a service or product due to the rise of social media and online review platforms, as well as the growing influence of online influencers and bloggers.

In fact, studies and marketing research have shown that it can have a significant impact on consumer purchasing decisions, with a huge percentage of consumers saying they trust recommendations from friends and family over other forms of advertising.

Additionally, eWOM has a long-lasting effect, as reviews and comments can remain online for an indefinite amount of time, continually influencing potential customers’ decisions.

How can businesses use eWOM effectively?

There are a few key strategies that businesses can use to harness the power of eWOM:

• Encourage online reviews and ratings: Positive reviews and ratings on platforms such as Google My Business, Yelp, and TripAdvisor can greatly influence consumer decision-making. Encourage satisfied customers to leave reviews and make it easy for them to do so
• Engage with online communities: Joining relevant online groups and forums related to your industry and market can provide opportunities for you to connect with potential customers, establish yourself as an expert, and gain positive eWOM
• Partner with influencers: Collaborating with popular social media influencers or bloggers who align with your brand can help spread positive eWOM to their large following and attract new customers
• Utilize social media: Share customer reviews, ratings, and testimonials on your social media platforms like Instagram, Facebook, or X to showcase positive feedback from satisfied customers

Choose Build Media Group to boost your marketing efforts

eWOM is a powerful marketing tool that businesses should not overlook. By understanding what it is, why it matters, and how to use it effectively, you can leverage the power of online recommendations and reviews to drive business growth and success. So start implementing these strategies today and see the impact eWOM can have on your brand!

Whether you’re a small business or a large corporation, if you’re in need of help with digital marketing, look no further than Build Media Group. Our team specializes in providing top-notch marketing services for businesses in the construction and home services industries. With our services, we can effectively communicate the value of your business to potential customers.

To get started, simply reach out to us through our website. You can schedule a call with one of our experts to discuss your marketing goals and needs. From there, we’ll work closely with you to create personalized strategies that align with your business objectives and budget. We include web content publishing, social media, and paid media in our services.

Don’t let the daunting task of marketing hold your business back. Contact Build Media Group today through our web page form and see how we can help take your brand to new heights through the power of effective marketing.