With digital marketing booming like never before, many businesses are building websites and creating content to stay current. While it’s a great start, many B2B businesses often encounter ceilings and ranking issues. Despite pumping out content, web traffic isn’t increasing, and articles don’t rank in the search results.
What gives?
If this sounds like you, you’re probably wondering how to fix it. Drum roll, please… Yep, a B2B SEO audit. Since services can be a pretty penny, many businesses often wonder whether an audit is even worth it.
Take it from the digital marketing experts; if you want to grow your online presence, here are seven reasons to get an audit.
What is a B2B SEO Audit?
If you’re hoping to grow your B2B business with SEO, the best way is with a healthy site. And how can you know your site is healthy without a professional check-up?
Medical check-ups help prevent our bodies from getting sick – SEO audits do the same for your website.
More specifically, an SEO audit is an official inspection of your website and content strategy to identify the issues affecting your site from being visible and converting visitors.
7 Reasons why regular SEO audits are crucial for B2B sites
SEO audits are essential for maintaining and boosting your B2B site’s effectiveness in a highly competitive marketplace. Here’s how an audit can significantly impact various aspects of your site:
- It’s a self-evaluation tool: It’s a great first step for any B2B company that wants a better online presence. An audit gives you a point of reference so know what you need to do to get to where you want to go.
- Improved site performance: By analyzing core web vitals (loading speed), an SEO audit identifies speed or technical issues that may be hindering your site’s performance, offering solutions to enhance loading times and overall user satisfaction.
- Better visibility: Through competitor analysis, you understand where your competitors stand in search engine rankings and can devise strategies to improve your own visibility. Examining their keywords and content strategies provides insights into areas where your site might be lacking.
- Smoother UX (User Experience): An audit evaluates your website’s navigation, accessibility, and usability, noting areas that may cause frustration for visitors. Your users don’t want to fight with your site. Therefore a good experience is crucial to keep potential clients engaged and lead them down the sales funnel.
- Improved conversion rates: An audit helps identify obstacles that may be slowing down/preventing conversions by assessing the effectiveness of your calls-to-action, layout, and content. Solutions can then be implemented to streamline the user journey, resulting in higher conversion rates.
- Stay a step ahead of the competition: Regular audits allow you to keep pace with changing SEO practices and algorithm updates. By continuously monitoring your search engine ranking and updating your keywords strategy, you ensure your site remains competitive and capable of capturing high-quality traffic.
- Identifying opportunities: An SEO audit can also reveal some opportunities to explore in the future, such as untapped keywords or new content angles. These insights make it easier for your content team, improve your marketing strategies by targeting your audience more.
Regular SEO audits are crucial for identifying and leveraging growth opportunities while maintaining an edge over your competition. It’s a win-win.
Not only do you enhance your site’s performance and user experience but you also significantly boost your visibility and conversion rates!
What is included in an SEO audit?
Here are some things you can expect in a quality SEO audit:
Competitor analysis
How can you prepare to win a race if you don’t know what position you’re in? Competitor analysis helps you understand your position in the market relative to your competitors.
Delve into your competitors’ SEO tactics to gain valuable insights. By analyzing their content, keywords, and performance on search engine result pages, you can identify what is successful in your sector and adjust your strategy to match.
Site content structure
Evaluating your website’s content organization is crucial for both user experience and SEO. An efficient structure helps Google’s crawlers better understand and index your pages, directly influencing your site’s visibility. It also makes navigation intuitive for visitors, improving the overall experience and engagement with your product or brand.
KW research and use
Keyword research is the backbone of SEO, providing deep analytics on what your target market is searching for. Having the right keywords helps you optimize your content to appear in relevant searches.
This process begins with keyword research and planning tools to find terms that are both competitive and highly searched, so you can drive more targeted traffic to your page.
UX (User experience)
UX analysis focuses on how users interact with your website. It identifies any obstacles or issues they face, from navigation problems to slow loading times, and evaluates how these might affect their overall experience. Enhancing the UX leads to longer or more valuable visit durations, making it more likely for visitors to convert into customers.
Technical SEO
The technical parts of your site can also impact your ranking. Issues like broken links, improper use of schema markup, inefficient meta tags, and slow loading speed can hinder your site’s performance.
By analyzing these elements, you ensure that Google can efficiently crawl and index your pages, thereby optimizing your visibility.
However, before you start any of the above, identify your goals and objectives. It’s difficult to reach a goal you haven’t set. If you need help establishing those goals, there’s no shame in asking the experts for help.
Do better for your business with Build Media Group.
Leveraging the expertise of marketing professionals like the ones at Build Media Group is crucial when conducting a B2B SEO audit to ensure the success of your business. Our experts bring a wealth of information, adeptly crafting marketing strategies tailored to your unique needs and objectives.
By aligning with industry best practices and utilizing the insights gained from an in-depth SEO audit, professionals at Build Media Group have the tools and knowledge necessary to propel your business forward. Our experience in navigating the complexities of SEO will help you improve your site for maximum visibility, engagement, and, ultimately, success.
When you’re sick you go to the doctor. When your website is sick, how will you know? Contact us today and see how the professionals at Build Media Group can enhance your digital strategy for superior results.
