Business growth isn’t just an indication of success – it’s a necessity. Without it, companies stay stagnant, stuck in the past, and often lose clientele. Growth doesn’t just mean expanding your business to more locations; it can also mean shifting with the times and adopting new strategies to reach younger audiences.
In today’s digital world, achieving this growth requires more than just providing quality service. Your company also needs an online presence, as it can help you reach more customers and outperform competitors.
We’ve put together a list of tips to help roofers and contractors learn how to make it happen.
Know the industry and your market
Understanding your industry and market is the first crucial step towards building your company.
Here’s how:
-
- Identify your target market: Know who you’re serving, whether it’s homeowners, commercial property owners or larger enterprises. Tailor your branding to be a solution to their needs.
- Analyze your competition: Look at others in the game and learn from their strategies. Check out their marketing methods, customer feedback, and their online engagement and identify any opportunities you might have missed.
- Remain up-to-date with trends: The roofing industry is quickly evolving. Stay informed about the latest trends, materials and processes to offer your customers the best and position your company as an industry leader.
Build a website and optimize it for Google
Nowadays, most consumers search for home services online. Your website is like your company’s storefront – potential clientele can learn about your brand, services, and past work and contact you for a quote. An informative, simple-to-use, well-designed site can create a great first impression and establish credibility.
Google My Business page: Your online business card
If your website is your storefront, your GMB page is your business card. It’s what shows up in Google Search and Maps, giving potential customers a quick snapshot of your business – from operating hours and contact information to customer reviews.
An up-to-date GMB page can increase your visibility on search results, build customer trust, and increase traffic to your site, generating more leads. Let us help you optimize yours today.
Register in local online databases to legitimize your company
Local online databases are like virtual directories where businesses can list themselves. Registering your roofing business makes it easier for customers to find you and boost your website’s authority in the search engine.
This enhances your site’s search engine ranking, making it more likely for it to appear on the results page for potential customers in your area to click it.
It also enhances your business’s credibility and reputation. When customers see your business listed in these directories, it sends a signal that your company is legitimate, reliable, and recognized in the industry.
4. Adopt digital marketing strategies
Many companies and corporations have adopted some form of digital marketing into their strategy. For service industries like roofing, many potential customers are online, ready to click on the best-looking service provider.
Here’s a list of our suggestions:
- Search Engine Optimization (SEO): here, you optimize your site to help it appear higher in the search results when customers are searching for roofing services. It involves keyword research, technical site analysis, link building and more and helps your site rank better.
- Content marketing: create and share helpful, relevant content that attracts and converts potential customers into paying ones. It can be anything from blog posts, instruction videos, testimonials and more – anything helpful to position you as an expert in the field.
- Social Media Marketing: Platforms like Instagram, Linkedin and Facebook offer ways to connect with potential customers and share work or customer reviews.
- Paid advertising: Paid online advertising like Google or Facebook ads can help boost your reach to attract a larger audience faster. These are based on location, demographic and interests and can help improve your sales.
Remember, there’s no one-size-fits-all when it comes to digital marketing. It’s about finding the right mix of tools and strategies that work for your business. And we’re here to guide you through this process. Contact our team today.
5. Prioritize excellent customer service
In every service industry, the way customers are treated is paramount. This is particularly true for home services sectors since contractors actually enter people’s homes. It’s the willingness to go above and beyond, truly caring for people, that sets you apart.
Treat your customers the way you would like to be treated or with the service you would want for a loved one. This will shape how customers see you and how likely they’ll be willing to recommend you through verbal referrals or online reviews. In a sector where trust is paramount, there’s no better advertisement than a satisfied customer.
Remember, every interaction with a customer – whether in person or online – shapes their perception of your business, so make each one count. Thank customers for the good reviews and respond to negative reviews with compassion and a solution.
Invest in the growth of your business with Build Media Group
Growing your roofing business in today’s digital age requires you to pull from traditional and digital marketing strategies. From managing your website to providing exceptional customer service, every step contributes to your business’s success.
When it comes to marketing – digital marketing especially – it’s not about doing everything but about doing the right things well. Let us help you.
Here at Build Media Group, we specialize in all things digital marketing. Contact us today and kickstart your company’s growth.
