Roofing SEO Agency
With most North Americans now searching for home-related services online, roofing contractor businesses have no choice but to invest in roofing SEO. This marketing strategy not only increases your website’s rankings in search results but also saves you money by reducing your reliance on other (costlier) forms of advertising.
As we mentioned above, SEO for roofing companies will help increase awareness for your roofing website. We focus on building this awareness in your specific city.
Why is this important? Well, imagine offering services in your city but receiving traffic and requests from a completely different state. Your efforts would be spread too broadly.
With local SEO, roofing companies can get roofing requests in areas where they can efficiently serve the customers.
SEO will increase your visibility in the market as well as your online reach. This will in turn boost your sales by helping you gain more prospects and leads. Roofing for SEO will also give you the tools to increase conversion rates in your roofing business.
This is one of the most important components of roofing SEO. It is the process of finding the terms that prospective customers in your region search for.
Our keyword research will identify the relevant queries your company’s website should be targeting. When anyone searches for these terms, your website will be among the first to show. And since most consumers click on the first three search results, your roofing business has higher chances of getting more queries and sales.
On-page optimization consists of strategies and activities aimed at improving the position of individual pages on your website. The components of on-page search engine optimization include:
- Technical optimization: Ensuring your website functions well from a technical standpoint (speed, design, etc).
- Internal linking: This helps optimize a roofing website for real users while also guiding bots to visit your entire website.
- Content: Ensuring your website’s content is well-written and optimized for search engines.
- Design: Improving your website’s design (or even overhauling it completely) to ensure users can find what they’re looking for easily.
A quick search on the internet is the first step a customer will take when looking for information related to roofing. If you have content addressing common queries, customers are more likely to find your website and contact you. This means that your content should not only be tailored to marketing yourself but also providing logical and useful tips. Giving helpful content on your roofing website will not only drive qualified leads but also create a good relationship with potential clients.
Link building is the process of acquiring hyperlinks to your roofing websites from related websites. They help search engines crawl between these websites, hence increasing visibility. Link building is essential especially when you want to drive organic traffic to your website. It can be super effective, especially when combined with technical SEO, great content, a good user experience, and on-page SEO. For best results, we use high-quality links – not spammy ones.
Different business models have different marketing needs. A strategy that works perfectly for one roofing business may not give results in another. As such, Build Media Group will continually tailor your SEO strategy based on the needs of your roofing business.
Build Media Group is the only SEO company with extensive expertise in the roofing industry. Working with an experienced marketing partner helps you avoid mistakes and loopholes that other inexperienced marketers are unaware of. This saves you money, time as well as other resources while also ensuring you get the desired results.
There is no better marketing partner than one who is fully experienced in local roofing SEO. Specializing in local SEO is a great strategy to ensure you only get qualified leads from your area of operation.
Failure to track your SEO strategy results is one of the quickest ways to fail. Build Media Group provides monthly reports. This will enable you to see whether the SEO is giving the desired results and point out areas that need more effort.
While an SEO strategy takes time to show measurable results, you can generally expect roofing SEO results in terms of an increase in traffic, leads, and conversions in 6-12 months.
We use white hat SEO techniques that will boost your website’s performance and usefulness for prospective customers.
We provide detailed monthly reports regarding the progress of your SEO campaign. In between monthly reports, we also hold calls weekly (or however often you’d like) to discuss progress.
We also offer paid advertising, flyer design, and other marketing services for roofing companies.
With Build Media Group, you get specialized marketing based on the needs of your roofing business. We also have proprietary strategies that help us produce tremendous results you won’t find elsewhere.
Explore why hundreds of companies in the construction and home services industries trust Build Media Group to grow their business.
